AI Commentary

AI generated commentary - Marketing and media planning web platform

2025

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Project Details:

Role: UX Architect - SMG (Plan-Apps Platform)

Duration: 6 months

Team: Developers, Product Managers and Product Lead

Tools Used: Figma, Miro

Project Overview: AI Commentary

Challenges in Dashboard 2.0

Project Approach

UX Process for Dashboard 3.0


1. Discovery & Research

2. Synthesis & Problem Definition

3. Ideation & Concept Development

Low fidelity Dashboard PRO wireframes in Figma:

Low fidelity Dashboard Basic wireframes in Figma:

Design & Prototyping

Development Handoff & Launch

Post-Launch Evaluation & Continuous Improvement

Results & Impact of Dashboard 3.0


Key Metrics & Insights



User Feedback & Testimonials


Capture (Brand & Retail Partners)



Retail Media Networks (RMNs)



AB InBev (Brand User)


Final Impact Summary


Conclusion

Copyright @

Thomas Morgan

Copyright @

Thomas Morgan

Copyright @

Thomas Morgan